The color green is a symbol of hope. That's the most probable reason why Gatorade infused the launch of their newest sports drink flavor "Green fury" with the rare presence of top football stars who trained with the media and other well known personas in the world of Philippine football in the hopes of further unraveling and seeding the beauty of the sport via the media last June 2 at the Gatorade-Chelsea Blue Pitch in Makati.
Gatorade launched their new limited edition flavor the Green fury at the jam-packed Blue Pitch where the elite football players trained with the chosen lucky participants including the media. The media were well taken cared of. We were given free football kits courtesy of adidas.
The training was really intense but it was definitely worth it. We were exposed to the high level football training wherein the basics of the world's most popular sport were taught by some of the top Filipino footballers including Phil and James Younghusband, Nate Burkey, Chieffy Caligdong, and Tating Pasilan. We sweat it out on the field, good thing the new Gatorade Green Fury was there to rehydrate and re-energize us.
Green Fury with its Kiwi flavor will also feature one of the world’s top footballers on the bottle, Argentina’s Lionel Messi, champions all with a superb work ethic that has allowed him to become an unreal footballer. He will have his likeness on the world famous Gatorade bottle that has featured such sporting icons as Michael Jordan and Dwayne Wade who all translate that unreal performance demands real hydration.
The release of Green Fury is in concert with Gatorade’s worldwide football campaign “UNREAL,” that conveys the benefits of hard work.
“Green Fury is one way of showing Gatorade’s support for football,” said Pepsico Marketing Manager Michael Rosales. “In fact, we support United Football League teams Loyola Meralco Sparks, Kaya, and Green Archers United that are some of the top sides in Philippine club football. We also count among our valued brand ambassadors the national players James and Phil Younghusband and Chieffy Caligdong who are also Filipino sports icons. These three Azkals have gotten to where they are not only because of their skill and drive but also because of their work ethic. That is the message that we want to drive at Gatorade – that with every ounce of work and sweat you too can turn in an unreal performance on the pitch.”
“Furthermore, for us to have football superstars Lionel Messi, Sergio Aguero, Sergio Ramos, and David Luiz associated with the brand only means that in a demanding sport like football, these top athletes believe that Gatorade hydrates like no other.”
The limited edition Green Fury will be available for a limited time only at all leading supermarkets and convenience stores nationwide.
The event was supported by Chelsea FC Soccer School Philippines, Adidas and University of Sto. Tomas Center for Health Research and Movement Science and the Sports Science Department.