There's a new basketball league in town that's especially made to promote the holistic development of the Filipino Youth in the world of Philippine Basketball. The league is known as
"Coca-Cola PBA Youngstars." It's a a league where two of the biggest entities in the Philippines, Coca Cola and PBA entered a partnership to promote the discovery of young Filipino basketball players as well as promoting the value of living a healthy and an active lifestyle.
The rationale behind the creation of the said league lies in Coke and PBA's belief that
the greatest of ambitions, the right attitude and a healthy mind and body are the keys for a young basketball star in order for him to realize his hidden potentials in playing basketball.
Coke's Mr. Ronnie Asuncion and PBA's Commissioner Atty. Chito Salud met in the Launch of the said league earlier this April 2012. The two signed a three-year MOA (Memorandum of Agreement) for the Coca-Cola PBA Youngstars league.
Mr. Asuncion can't hide his gratefulness and enthusiasm at the launch when he said that:
“We are very grateful for this opportunity to reach out to the Filipino youth in collaboration with the country’s premier sports organization. Through the Coca-Cola PBA Young Stars League, we will be able to directly share in the PBA’s vision of encouraging the Filipino youth to become good citizens through sportsmanship, honesty and integrity.”
To those who are interested to join the League, the "Coca-Cola PBA Youngstars League" is a nationwide Sports League meaning it is open to all Filipino Youth Members coming from all walks of life, from Luzon, Visayas and Mindanao.
Here are the other important details of the said league:
The tournament, which will officially open on May 2, is open to young cagers aged 13 to 16 years old. Try outs are now currently scheduled with an estimated three localities in each region. An estimated 1,500 players this summer will pit against each other and end via a National Finals Game slated May 27, 2012.
As the Coca-Cola PBA Youngstars shall take the place of the Coca-Cola Hoopla and Batang PBA programs, this new grassroots program will be integrated to their initiatives. Players will be coming from all over the Philippines. In the nationals there will be only two teams left from NCR and one each from Luzon, Visayas and Mindanao.
The formation of this league is one of the ways wherein Coca Cola is trying to give back to the Filipino community that has been patronizing their products. It is also their way of helping the Filipino Youth become more responsible Filipino Citizens and become more friendly via the basketball games.
For your personal questions, you can visit the
Coca-Cola Facebook fan page, and/or coca-cola.com.ph or follow @Coke_HappyPrez on Twitter.
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