By Val Marvin G. Macanas
Here's an exciting news for adidas and the millions of Filipino basketball fans! Derrick Rose will be coming to Manila this September 14 to 16.
Today, the brand with 3 stripes a.k.a. adidas announced the official plans for summer tours with NBA partner athletes including Derrick Rose, John Wall Dwight Howard, Ricky Rubio and many more.
2 continents, 14 countries, 25 cities and 50 days, the tours represent the most expansive and large-scale effort by adidas to connect their partners athletes with fans, grow the game and showcase the latest from adidas Basketball.
D Rose returns to Manila, Philippines
The Chicago Bulls superstar Derrick Rose headlines the D Rose Tour, where the 2011 NBA Most Valuable Player visits Europe and returns to Asia for the 3rd time.
The latter includes a 3-day visit to Manila, Philippines from September 14-16. This marks the return of Rose since he last arrived in the country for a pair of exhibition games in July 2011.
Inspired by the exciting and attacking on-court play and smooth, understated off-court style of Derrick Rose, fans attending the tours will have the once-in-a-lifetime opportunity to meet and have unique access to Derrick through a multitude of premium, exclusive events.
Even before D Rose arrives in Manila, high school basketball players from the Philippines, Indonesia, Malaysia, Singapore and Thailand will compete in regional 3on3 basketball tournaments. The winning teams from these countries will get the chance to meet and play in front of D Rose in Manila.
A retail promotion across Southeast Asia markets will also run from July to August, giving customers a chance to win All-Access VIP passes to the D Rose Tour activities in Manila.
Come September, D Rose will engage his fans through a variety of activities, such as a basketball competition, a party, meet & greet opportunities and social media campaigns. He will also sport the D Rose 773, which includes signature details and Crazyquick technology to help make Derrick quicker on the court.
adidas Basketball Ambassadors go around the globe
Aside from the D Rose Tour, the summer tours actually tip-off with the Quick vs. Fast Tour in China June 30 – July 5, where Ricky Rubio (Minnesota Timberwolves), John Wall (Washington Wizards), Jrue Holiday (Philadelphia 76ers), Damian Lillard (Portland Trail Blazers) and Mike Conley Jr. (Memphis Grizzlies) will meet fans and demonstrate how the game-changing Crazyquick and adizero Crazy Light 3 basketball shoes help make players Quick and Fast on the court.
Seven-time NBA All-Star Dwight Howard the Los Angeles Lakers headlines the D Howard Tour where he will make his seventh visit to Asia. The D Howard Tour in Asia is August 16-26 and includes activations in Seoul, South Korea; Taipei, Taiwan; Hong Kong and Hangzhou, Chengdu and Beijing, China. Dwight will showcase his all-new D Howard 4 signature shoe to fans on the tour, which is designed specifically for his style of play.
“Through our successful partnership with the NBA, we’re seeing the game of basketball grow globally year after year, and we’re excited for this opportunity to fuel that growth,” said Lawrence Norman, VP of adidas Global Basketball. “These great players are some of the most recognizable athletes in the world, and we couldn’t be more proud to have them on the ground representing adidas Basketball in countries across Europe and Asia.”
For more information on the D Rose Tour in Manila, stay tuned this June for the soon-to-launch website at www.drosetourmanila.com.
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Derrick Rose, Dwight Howard and Candace Parker. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.