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| REINFORCING BRAND ADVOCACY. (From L-R) Luigi Pumaren, MILO Sports Executive; Robbie De Vera, Sports Marketing Manager; Willy de Ocampo, Vice President, Nestle Philippines; Usec. Atty. Tonisito Umali, Undersecretary for Legislative Liaison Office, External Partnerships Service and School Sports; Kevin Mauricio, Consumer Marketing Executive and; Lester Castillo, Sports Marketing Executive |
Milo Philippines continues to provide holistic sports development that has produced well-rounded individuals over the years through the launch of two new programs Champ Camp and Barangay Liga. The programs aim to enjoin the kids to go out and learn to play organized basketball, volleyball, and football (the top 3 sports in the Philippines).
The brand that has been synonymous to sports development in the grassroots level clearly wants to give the Filipino youth more opportunities to get into sports via the new programs.
Speaking of grassroot communities, the programs are projected to engage over 1 million students and 60,000 parents and over 500,000 residents in 300 barangays.
“MILO is proud to kick off these two latest additions to our growing portfoilo of grassroots sports programs, which will be offered for free. It is our hope that by reaching out to different public schools and barangays around the country that more parents and kids will realize the value of sports, and ultimately build a nation of champions,” expressed Willy de Ocampo, Vice President, Nestle Philippines, Inc.
Reinforcing sports in a child’s holistic development with MILO Champ Camp
A number of years have passed, MILO has had a longstanding commitment to support educational programs by providing students access to sports and encouraging them to lead active and healthy lifestyles.
The MILO Champ Camp is no different. It's a nationwide school tour that aims to spark the interest of students for sports and promote the importance of the values learned through it.
Milo Philippines and the Department of Education (DepEd) have worked hand-in-hand in building the MILO Champ Camp that will tap skilled youth coaches to teach elementary students the basics of basketball, volleyball, and football, while offering parents insightful talks on the value of getting their children into sports and the importance of giving proper nutrition and energy to start their day. This year, the MILO Champ Camp will roll out in 300 public schools in key cities around the country, estimating participation of 500,000 students and 30,000 parents.
“Learning continues outside the classroom, and we at MILO want to reach out to both parents and kids by providing an interactive glimpse into popular sports. We want to introduce the basics of popular ball sports by offering a hands-on experience for elementary students, and give importance to sports in the child’s overall development,” said Kevin Mauricio, MILO Consumer Marketing Activations Executive.
Bringing sports closer to grassroots communities with Barangay MILO Liga
Few brands penetrate the Barangay level, but Milo seems to have that penchant whenever they make their programs especially the Barangay MILO Liga. It seeks to elevate the yearly community-based tournaments during the summer break through the rehabilitation of facilities and sharing of MILO’s sports advocacy to residents of barangays across the country.
By refurbishing basketball courts and mounting events that will unite the community and encourage children to participate in dynamic gameplay, Barangay MILO Liga will help Filipino youth become more active, and inspire residents to become more engaged in their communities.
The Barangay MILO Liga program, which spans 100 barangays in as north as Baguio and as south as General Santos City for its maiden year, also aims to modernize the community’s sports facilities, transforming them into MILO Courts of Values. Improvements to be made include repainting or restoration of basketball courts and supplying brand new sports equipment.
“All these efforts are being made so that the barangay’s young residents, and even children from surrounding communities and nearby schools will have access to well-conditioned sports venues and become inspired to go out and play. We want to encourage kids in the barangays to become more active through sports, and not be too consumed with their gadgets,” said Lester P. Castillo, MILO Sports Executive. “We envision Barangay MILO Liga to be a training ground for young athletes to pick up at least one sport, develop their skills, and hone their character as future champions. We are very thankful to the barangays who have partnered with us to rally behind this advocacy.”
Here's Sir Willy De Ocampo, the Vice President of Nestle Philippines inviting everyone to participate.
The Barangay MILO Liga began mid-March and is set to culminate in their respective barangay tournament finals some time late April to May.
“We are very honored to have this meaningful partnership with MILO in advocating sports to the youth. Both the Barangay MILO Liga and the MILO Champ Camp are admirable programs that extends values education of children outside the classroom,” shared Usec. Atty. Tonisito Umali of the Department of Education.
You may join the conversation online by using these hashtags: #Buildchampions #MiloPhilippines
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