Manila, Philippines, June 17, 2016 – NIKE athlete Kobe Bryant is Manila bound for the "Mamba Mentality Tour" on slated on the 25th and 26th of June. The basketball icon will inspire the upcoming generation of young Ballers in the Philippines to embrace Mamba Mentality.
Mamba Mentality is a philosophy derived from Kobe’s approach to the game, and his aspirations of chasing perfection through hard work, resilience and passion in every aspect of life on and off the court. This is the Mamba’s first visit to the Philippines after his retirement from the NBA.
The Mamba Mentality Tour aims to challenge and inspire the mindset of Pinoy ballers to be relentless, resilient and fearless in the sport of basketball and life. This will be achieved through Kobe Academy on 26 June where selected ballers, who have shown that they have the skills and Mamba Mentality mindset, will train with the Black Mamba himself.
To qualify for the Kobe Academy, ballers are invited to join the Kobe Academy Pre-Camp on 22 – 24 June to bring their game and be challenged at 4am basketball sessions. Known for his legendary work ethic, Kobe would wake up and start his training sessions in the early morning before team practice, sometimes as early as 4am.
Filipino fans can also look forward to Mamba Mentality Night to witness the legacy of his 20-year career at Smart Araneta Coliseum.
To be a part of the Mamba Mentality Tour, sign up as a Nike+ member and go to http://go.nike.com/0kfpcr. #mambamentality
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Ore., is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, Nike’s earnings releases and other financial information are available at http://investors.nike.com. Individuals can also visit http://news.nike.com/ and follow @Nike.