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    Wednesday, April 29, 2015

    adidas debuts Coolmax Technology in Roland Garros Collection by Y-3






    A new collaboration fuses the Sport Style universe of Y-3 with the technical prowess of adidas Tennis to create an innovative range for Roland Garros taking place from May 19th to June 7th 2015. The adidas Roland Garros Collection by Y-3 represents the first collaboration between two adidas brands and is destined to make an impact both on and off the court, showcasing elegance in motion.

    'Y-3 is pioneering the future of sport and fashion. The collaboration with adidas Tennis as seen in the Roland Garros collection adds a new dimension to the possibilities of the brand, bringing the spirit and energy of high-fashion to the courts. It's an exciting opportunity to fuse the iconic style of Yohji Yamamoto -the master of fashion- with the modern language of sport.' Dirk Schönberger - adidas Global Creative Director.

    The pioneering new collection combines Y-3's bold aesthetic with the breakthrough advances of adidas Performance technology and will debut at the Roland Garros this May worn by two of the world's leading tennis players, Jo-Wilfried Tsonga and Ana Ivanovic, as well as the tournament's ball boys and girls.

    'I've always admired Y-3's style, so to wear a tennis range that combines Y-3's look with the technology of adidas Performance is very exciting to me. I'm honored to be one of the first athletes to wear the range, and where better than at my home tournament of Roland Garros.' Jo-Wilfried Tsonga - adidas athlete & World Number 13.

    The collection's color-ways are firmly rooted in the classic Y-3 look, offering both Yohji Yamamoto's signature stark black-and-white as well as vivid, electric, ultra-bright Hawaiian floral prints that reference Y-3's Spring/Summer 2015 collection.

    'We wanted to make something new, something exciting, something people didn't expect. A new movement in Tennis. To compete is very tough – with Y-3 we wanted to win' Yohji Yamamoto.

    Designed for the height of summer, the pieces leverage adidas Coolmax technology for supreme ventilation and comfort. Integrated two-layer mesh panels ensure an added level of breathability. The range includes functional accessories such as socks and wristbands in classic adidas designs, while footwear reinterprets the brand's ultra-light adizero concept, designed to maximize clay court use and produce crowd-pleasing slides.

    'At adidas Tennis, we're always looking for ways to impact the game. The unexpected partnership of our high performance product with style and craftsmanship of Y-3 and Mr. Yamamoto is a great example. And there's no better place to showcase this exciting collaboration than with our top players on the prestigious courts of Roland Garros.' Graham Williamson - Senior Director of adidas Tennis.

    The collection is now available in the Philippines adidas e-shop: http://shop.adidas.com.ph/

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