If Nike has the "Basketball Never Stops" campaign, Adidas on the other hand has the "Basketball is Everything" Tag line to go along with the new D-Rose 4 basketball sneakers.
Adidas introduced the "Basketball is Everything" campaign in the Derrick Rose motivational brand activation video that featured the new D-Rose 4 shoes.
In the video, Rose highlighted the idea that when you removed all the money, the fame and the fortune that he is enjoying, he would be alright as long as there's basketball because Basketball is Everything!
"Let me tell you something. You can take away the money. You can take way the fame, the spotlight. You can take away the lifestyle and all the things that come with it. You can take away all the flash. What would you have left? Everything...." - D-Rose.