Last Wednesday I got the opportunity to see the newest endorser of Centrum, my idol, Mikael Daez. He is one of the most sought after leading man of GMA 7. He's very ravishing and he looks fit and healthy.
According to Centrum, they chose Mikael to be their new brand ambassador because he is active, healthy, dynamic and self-driven to achieve more in life.
During the event, I discovered a lot of things about Mikael. He shared to the media his fitness secrets. He said that he is a health buff, he is into sports, he loves playing basketball, he values good health, and he believes in the right balance of sports and good nutrition from the food he eats.
That's when he pointed out how Centrum affects his nutrition intake. He shared to us the foods that he eats all throughout a day. He admitted that he seldom eat a complete meal consisting of rice, fruits and vegetables because of his busy schedule. Good thing there's Centrum.
He said that Centrum helps complete his nutrition intake everyday because it has 30 Multivitamins that help him do more in life.
After his short discussion, a TVC was flashed on the big screen. I think the TVC is now being shown in different TV Networks.
Centrum also introduced the "Centrum Nutri Coach". They passed on several tablet PCs and we tried using the Nutri Coach. It is very easy to use. It is user friendly. The Nutri Coach helps a person track and analyze the nutrients that he gets from what he eats on a daily basis. You may use the Centrum Nutri Coach at www.centrum.com.ph
“We hope that with the launch of the Centrum Nutri Coach, we can make nutrition not just easy and accessible to everyone, but also fun. Now that we, for the first time, can actually have a hand in keeping track of our food intake, we can choose to be healthy,” said Joy Ong, Pfizer Brand Manager for Centrum.