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    Tuesday, February 27, 2018

    SKYathon 2018 in Boracay Promises to be Bigger and Better, Open for International Runners!



    Rare moment: When the heads of Runrio Inc. (Andrew Neri & Coach Rio Dela Cruz) and Sky Cable ( James Dumlao, Jay Redondo, and Delbert Santos) join forces for Skyathon 2018 with one goal: To rehabilitate the reefs of Boracay.

    The SKYathon Beach Run 2018 promises to be bigger and better as it goes all-in by opening its doors to international and local runners who are looking to take their running experience to a whole new level - running with a deeper purpose.

    The organizers magnify the importance of being one with nature as they try to enjoin the fitness enthusiasts to run and be an advocate for Boracay. This is in line with the #LoveBoracay theme that highlights the importance of raising enough funds for Boracay reef rehabilitation.

    All things considered, it's high time for events like this to take place especially now that there's a growing awareness for the conservation of Boracay. That's why the men and women behind the first destination run in the country are excited with this development.

    “Among the avid participants of the race are foreigners vacationing in the island. To open this to international delegates will elevate the race not just to a fun run but a race that the running communities around the world will look forward to each year,” said Mr. Delbert Santos, a senior marketing manager from SKY.

    The event is slated to happen on April 21 at Epic Boracay, it features 3 categories for runners: 3K, 5K, and 10K.

    SKY plays its part in protecting nature by supporting this initiative. Thus, your help and attention will come in handy.

    A portion of the proceeds from SKYathon will go to the coral reef rehabilitation program. Other than reef rehabilitation there is also a mangrove planting partnership with the Provincial Environment and Natural Resources Office of the Department of Environment and Natural Resources in the area.

    This year's SKYathon introduces #LoveBoracay, a call for a turn towards responsible tourism.

    Santos said that with the current environmental troubles facing not only the island but also some major tourist spots in the country it’s important for vacationers to keep in mind preserving these natural resources.

    “This year, besides pushing for the rehabilitation of the coral reefs in Boracay, we’d also like to send out a call to all tourists to take care of the places they are going to. We have to practice responsible tourism so that we can keep the beauty of nature not just for us but most especially for future generations.”

    Also back this year is Coach Rio de la Cruz' RunRio, which will organize the event.

    “Since it is RUNRIO’s 4th year in participating the SKYathon run, I am glad that we still continue to organize events like this in Boracay island each year. I believe that because of this event we are not only promoting an active and healthy lifestyle to the people, but also saving Boracay island itself,’ said Rio de la Cruz.

    If you're interested to register and join the movement, here's a video for you as Coach Rio invites everyone to join the #SKYathon2018 in Boracay with the theme #LoveBoracay.

    You can now register online through www.runrio.com or via onsite thru selected branches of Rudy Project, Chris Sports, and Olympic Village. And also for the local runners, the Boracay Foundation Inc. Secretariat in Boracay will be accepting registrants.

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