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    Tuesday, March 15, 2016

    NBA Store Opens at Trinoma in Quezon City: Details Here!

     Third NBA Store in the Philippines to Feature Merchandise from All 30 Teams, Including Personalized Jerseys, Plus famous brands adidas, Nike, Under Armour, Strideline Socks, and Loads of other sporting Goods 

    MANILA, PHILIPPINES, March 14, 2016 – The National Basketball Association (NBA) announced today the opening of its third NBA Store in the Philippines at TriNoma in Quezon City.  This opening follows the successful opening of the league’s flagship store in Glorietta 3 (2014) and its second store in Mega Fashion Hall in Manila (2015).

    The NBA Store at TriNoma, also managed by International Athletic Trading Company, Inc. (IATC), will offer a comprehensive selection of authentic NBA products from all 30 teams, including official jerseys, footwear, performance gear, lifestyle apparel, basketballs, toys and collectibles.  Autographed NBA memorabilia and a personalized jersey service are also available in the 280-square-meter space.

    “With the opening of the NBA Store at TriNoma, we are bringing the NBA experience closer to the communities in the north,” said IATC President and CEO Melvin Lloyd Lim.  “We now have three stores that are strategically located across Metro Manila to provide NBA fans with better access to an extensive range of authentic NBA merchandise.”

    “We are proud to have opened three NBA Stores in the country in less than three years, and it has helped establish the Philippines as a premier shopping destination for NBA fans across Southeast Asia,” said NBA Philippines Managing Director Carlo Singson.  “IATC is a great partner to help dress our Filipino fans in their favorite NBA gear.”

    The NBA Store will carry products from brands such as 2K Sports, adidas, Mitchell & Ness, New Era, Nike, Panini,  Spalding, Stance, Under Armour, and many more, including NBA-branded lifestyle apparel exclusive to the store.

    The regular store hours for NBA Store at TriNoma are 10 a.m.-9 p.m. (Monday-Thursday) and 10 a.m.-10 p.m. (Friday-Sunday). 

    The flagship NBA Store in the Philippines has earned two industry awards in 2015 – the Asia Sports Industry Gold Award for the “Best Sports Retail Campaign” and the Asia-Pacific Excellence Award for the “Best Retail Campaign.”

    For all the latest news and updates on the NBA Store and the NBA, visitwww.nba.com and follow us on Facebook (www.facebook.com/philsnba) and Twitter (www.twitter.com/nba_philippines).

    Some of the merchandise the store carries:

    About the NBA
    The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League.  The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents.  NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories.  NBA Digital’s assets include NBA.com and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV.  The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

    About International Athletic Trading Company Inc.
    International Athletic Trading Company, Inc., (IATC, Inc.) is a joint venture partnership between Ever Fit Holding Company, Inc. and IP Ventures, Inc.  Ever Fit Holding Company, Inc. is engaged in retail and wholesale of apparel.  Its stakeholders have more than 25 years of experience in retail operations in major malls located in the Philippines.  It has 65 retail stores with an average selling floor area of 100 square meters.  Over the past five years, it has managed to grow its business at an annual compound growth rate of 6%.  The basic strength of its management lies in being able to immediately identify changing market trends and adopt strategies proactively.  IP Ventures Inc. is a well-known venture & private equity group in the Philippines with investments in retail, gaming and TMT (tech, media, and telecom).  Considered as one of the pioneers of the Internet industry, IP Ventures listed the first online games company, and first internet data center company in the country.  IP Ventures also owns Netopia with over 60 outlets located in high traffic malls representing over 6,000 square meter of retail space.  IP Ventures maintains a joint-venture with Philstar.com to run and operate NBA.com Philippines and has exclusive distribution rights for NBA 2K games.  IP Ventures is also launching NBA 2K Online in the Philippines in 2015.

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