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    Sunday, January 11, 2015

    adidas Endorsers tell us What it means to be a Superstar as adidas Originals Returns with the new Superstar Shoe: Damian Lillard, David Beckham, Pharell Wiliams, and Rita Ora

    The brand with the 3-stripes is starting 2015 with a bang as adidas Originals returns with the all new Superstar shoe.


    But did you know that when the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. So this year adidas Originals sets out to question what it means to be a superstar.


    For entertainer and creative, Pharrell Williams, the meaning is clear; “It’s not about the number of
    views, likes or shares”. 


     While world-renowned footballer David Beckham decrees; “It’s not about
    trying to be the next big thing.”

    “It’s not about having your name on a flag or a jersey”, echoes pro-basketball player Damian

    Singer-songwriter Rita Ora on the other hand states: “It’s not about following in someone else’s

    Whilst these ‘Superstars’ have all had different creative journeys, their original motivations from
    when they started out remain intact. Pharrell had a compelling need to create music. Beckham
    just wanted to be the best footballer he could be. They weren’t chasing fame; fame was a byproduct
    of their dedication and hard work.
    Whether its 1969 or 2015 one thing is certain – there is no short cut to being a Superstar.
    Watch the short film from adidas Originals, directed by Karim Huu Do, on what it means to be a
    Superstar in 2015 featuring adidas ambassadors Pharrell Williams, David Beckham, Damian Lillard, and Rita Ora via this linkhttp://a.did.as/superstarfilm
    Get in the flow by following the online conversation using this hashtag #OriginalSuperstar and by visiting adidas.com/originalsuperstar

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