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    Thursday, July 24, 2014

    adidas Introduces Boost Cushioning Technology in Basketball with “Boost Changes Everything” Video Campaign





    Few days ago, adidas launched an all-new video introducing the breakthrough technology called "Boost" coming to basketball. It's a technology that returns more energy than any other cushioning in the game.

    Boost is filled with thousands of capsules, giving you energy from tip-off to the final buzzer.

    Titled “Boost Changes Everything,” the video portrays steel balls in front of side-by-side Boost cushioning and EVA cushioning. The cameras capture the real energy return as the balls continue to bounce on Boost long after EVA, proving that Boost will change everything on the court.

    View the film here and join the conversation at the adidas Basketball Facebook Page and on Twitter and Instagram @adidashoops with #Boost.

    By the way, according to my source, the adidas basketball shoes with Boost Technology will arrive here in the Philippines sometime this coming August.

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