By Val Marvin G. Macanas
"Wear the best. Be the best."
PORTLAND, Ore. (March 7, 2013) – adidas today unveiled the “Crazyquick”, a new innovation and its first basketball shoe designed specifically to help make players quicker and more agile on the basketball court.
The “Crazyquick technology” gives athletes greater controlled flexibility, better traction and optimal foot lock-down to execute moves that improve performance.
Crazyquick went on sale last May 1 in the USA for $140. It will be available in the Philippines on May 27, 2013 for Php 7995, and it has had been worn on-court by John Wall of the Washington Wizards, Damian Lillard of the Portland Trail Blazers, Jrue Holiday of the Philadephia 76ers, Mike Conley of the Memphis Grizzlies, NCAA teams and top high school players at the McDonald’s All-American Games.
“Quick is what separates me from other players in the league,” said Washington Wizards point guard John Wall. “Being quicker than my opponent has helped me win at all levels of basketball, and wearing a shoe designed to make me even quicker will be a huge advantage on the court.”
The “Crazyquick technology” features 4 unique quick zones in the outsole that work with the upper to provide maximum traction and flexibility for quick movements on court. The flexibility and direction of herringbone traction and 17 unique, diverging and independent pods play a specific role in allowing players to be quicker:
The Toe zone and Forefoot Zone of the shoe
• The Toe zone delivers a quicker push-off through engineered gradual flex material and forward and backward traction orientation
• The Forefoot zone ensures quick cuts and aggressive lateral movements through independent suspension allowed by increased flexibility of outsole, lateral traction orientation and stretch and return of TECHFIT upper
The Midfoot zone and Heel Zone of the shoe
•The Midfoot zone provides enhanced support through an increased surface area and lateral traction to provide stability while allowing the foot to flex
•The heel zone allows for quick multi-directional stopping through engineered flexibility and forward and backward traction adidas dedicated design and engineering precision to each facet of the shoe – from the heel to the toe – to deliver new technology that helps make players quicker. In addition to the unique four quick zones, Crazyquick features the following performance elements:
•First-ever TECHFIT upper, built specifically for basketball movements, enhances stability while providing stretch and return for comfort and performance
Other notable features of the shoe:
•3D molded collar to provide contoured fit and comfort
•New heel notch design for greater range of motion during quick movements
•Enlarged, re-engineered SPRINTFRAME moderates movement and provides optimum support
•Lightweight 11.25 ounces, one of the lightest mid-cut basketball shoes in the game
"From making explosive cuts into the lane, grabbing a loose ball or being a lock-down defender, quick is the key to elevating to the next level,” said Crazyquick designer Robbie Fuller, adidas advanced footwear category designer. “We designed the Crazyquick with all basketball players in mind. Every player needs to be quick on the court and this shoe helps deliver that benefit"
Crazyquick endured extensive research and testing by the adidas Innovation Team (aIT), who examined more than 1,000 discrete basketball movements and tested the shoe’s performance with elite athletes to develop the technology. Most notably, the shoes were comprehensively tested and received extremely positive feedback from NBA players and NCAA teams including Louisville, Wisconsin, UCLA, Cincinnati and Baylor.
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Derrick Rose, Dwight Howard and Candace Parker. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.
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For more information, visit news.adidas.com, adidas Basketball Facebook page, www.adidasbasketball.com and follow the conversation @adidasHoops with #crazyquick.