Source: The official Adidas Mega Article number: g41896
The original Torsion technology came to us via the ZX series in the early 1980’s. It was groundbreaking technology that offered stability through rigidity. The torsional rigidity guides the foot through the repetitive foot strike, providing improved comfort.New Mega Torsion takes that same idea and amplifies it to offer even more comfort. The shoes in the Mega Torsion collection feature improved features along with improved style. With Mega Torsion you get more... more comfort, more style.
In the early 80’s, adidas created Soft Cell technology for high impact sports like running and basketball. Mega Soft Cell technology was all about giving the athlete the cushioning needed to perform at the highest level.In March 1, 2011, we’re taking the cushioning system to the streets and dialing it up with more cushioning, more comfort, and more style. And although the technology still maintains all of the same functions as its predecessor, the new Mega Soft Cell has a new, amplified visual style.The Mega Soft Cell technology is featured in numerous shoes in the collection to offer numerous everyday applications for today’s street consumer. The new Mega Soft Cell cushioning system.
Here's the print ad of the Adidas Mega shoes. The Adidas Mega will be out on March 1, 2011 on Adidas stores in Greenbelt and in Trinoma.